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Production of Casa Noble
The essence of our culture, the flavor of
our land, the passion for perfection.
At Casa Noble, each detail of the production processfrom
cultivating the blue agave plants to the lengthy aging processinsures
the properties and aromas unique to the tequila.
One of the most important factors in a great tequila is the agave. Casa
Noble is a distillery and also an agave grower with more than 3000 acres
of agave fields under cultivation. One of the secrets of ultra premium
Tequila is in the soil from which it comes and for this reason, Casa
Noble only uses agave from its own fields located in the hills near
the city of Tequila in the state of Jalisco. These regions inside the
designated area of the origin of tequila contain a unique soil that
produces the best blue agave.
In cultivating the agave, we nurture them from the time that we plant
the young sprouts - with adequate water, earth enrichment and careful
cleaning - to make sure that they mature into healthy blue agaves full
of all the properties from the earth in which they are grown.
Within ten to fourteen years of patiently watching them grow, the plant
reaches the peak of maturity and is carefully selected to be harvested
(Jimada) by hand and taken to the distillery that is located in the
City of Tequila. At the distillery, the centuries-old traditional ovens
with thick stone walls are filled with the hearts of the Blue Agave
Tequilana Weber to be steam cooked for 36 hours. We prefer the old way
of cooking the agave because, in our opinion, it produces the most intense
flavor for our tequila.
After the hearts of the agave (piñas) are cooled, they are shredded
and squeezed to extract the sweet juice (mosto) that is set to rest
for five days in a natural fermentation. This step is customary of the
best tequilas producing fuller body, greater aroma and lasting taste.
Traditionally, tequila is distilled twice but Casa Noble is distilled
three times with great care to make sure we obtain a distillation showcasing
the best characteristics, the purest tequila and highest-quality product.
The distillation is completed in small stills with more even heat throughout
to insure the aromatic essence of the tequila.
The Master Distiller verifies every step of the production of Casa Noble
and the initial tasting tests begin after distillation - a tradition
that has been handed down in his family for generations. The Master
Distiller and his assistants use tequila snifters specially designed
to swirl, sniff, and taste to detect the correct notes and balance of
the tequila. Once he determines the tequila meets the rigorous Casa
Noble profile, it is set apart to be casked.
At Casa Noble, we only use white French oak barrels from Limosin. Though
this is not typical for tequila, French oak imparts the special complex
characteristics we desire in our tequila. During aging, the Master Distiller
is constantly monitoring the tequila. After 364 days for Casa Noble
Reposado, the oldest possible age for this type of tequila, and five
years for Casa Noble añejo, the oldest tequila in the market,
the Master Distiller has completed his artistry and approves Casa Noble
to be bottled.

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